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Cupra

Born as a sporty version for SEAT cars in the late 1990s, Cupra saw a sudden expansion twenty years later. It is now a full premium division of the Spanish brand but has gained so much momentum that it is a matter of time for the VW group to emancipate it as a complete division of its own. It is moving towards a fully electric future and features a strong and creative design identity.

Vision

Cupra Is a Butterfly Coming Out of the SEAT Cocoon

Spanish brand is thriving thanks to its electric performance wrapped in sensual design. However, that is happening at the expense of the survival of Cupra’s parent brand, SEAT

Trends Vision

Cool Colors for Cars Are Coming Back

GM director Jennifer Widrick has recently verbalized an emerging trend. Diverse car painting colors are finally coming back to the market after so many years of austerity

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