Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
Cool Colors for Cars Are Coming Back
GM director Jennifer Widrick has recently verbalized an emerging trend. Diverse car painting colors are finally coming back to the market after so many years of austerity
The Fate of The Dedicated EV
In the 2000s, making electric powertrain an isolated product seemed the rational move. Now that it is firming itself in the market, what should be done with dedicated electric cars?
The Joy of Reading Coffee Table Books
This format is popular in all fields of art and design. Now that it has made its way to car design as well, it is...
What’s the Deal with Dealer Markups?
Post-pandemic era made demand for cars grow faster than the industry can supply. Such event has led to outraging dealer markups, but there is a...
Top 10 Cars With Long Generations
You know how the industry is updating cars more and more frequently? These car generations are the opposite: let's go back in time and revisit...
One-Pedal Driving Is Not as Simple as It Sounds
Electric cars are using regenerative brakes to make things easier for you. Here, we are going to explain the one pedal driving trend along with its pros and cons
Automakers and Brands Are Like a Dog with a Bone
Brand umbrellas seem to be the next corporate trend in the car industry. It looks interesting on paper, but it is hard to envision it thriving as much as companies are expecting
Off-Road Sports Cars Are the Craziness We Need from Time to Time
Porsche 911 Dakar and Lamborghini Huracán Sterrato arrived almost at the same time. They are a delicious reminder that there is more to cars than...
Abarth Wants to Make a Name for Itself
Once a tiny tuner only enthusiasts knew, Abarth wants to become a true sporty division in Stellantis’ portfolio. It has made three almost simultaneous releases to prove that