Car People: Dante Giacosa’s Best Came in Small Cars
After learning its trade in the aircraft field, Italian engineer would write history with small cars. Over four decades, Dante Giacosa made Fiat a powerhouse in that market segment
Abarth Wants to Make a Name for Itself
Once a tiny tuner only enthusiasts knew, Abarth wants to become a true sporty division in Stellantis’ portfolio. It has made three almost simultaneous releases to prove that
The Fiat 500 Has Many – Many – Special Editions
In its modern-day phase, Italian supermini has built a glamorous image. Most of that comes from the dozens of special editions which the Fiat 500 has offered through the years
Timing Is Perfect for Stellantis’ Midsize Pickup
Heated market in the Americas, electrification on the rise, alternative models getting old… Hard to think of a better moment for Dodge or RAM to make a new compact pickup
Automakers are Missing Out on Lineup Ads
Advertising the entire line, instead of a single model, used to be common in the car industry. It is hard to think of a valid reason not to bring this marketing tool back
Why Are Limited Editions So Popular?
Some of them come from unique partnerships, others celebrate special events… and others exist just because. Either way, limited editions are all the rage in the car world!
The Best of Both Times
Fastback comes with the creativity Fiat used to apply in the 1990s plus the maturity it has acquired ever since
Fiat Teaches a Lesson On Low-Cost Facelifts
Brazilian branch is used to applying facelifts on a budget. New Argo and Cronos show that it has mastered how to do it
Car Audio Has Reached Bocelli and Jarre Standards
World-renowned artists have joined automakers in an effort to rethink in-car audio in the age of electric propulsion