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Maserati

Like so many other supercar manufacturers, Maserati has built many fantastic models but never sold them steadily enough. Becoming part of a bigger carmaker was essential for its survival, but it did not come for free. After decades focusing on beautiful coupés and occasional sedans, Maserati now needs to offer SUV models as well. Fortunately, they are almost as elegant and sporty as the brand new coupé it also sells.

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Soundproofing Does Wonders to Your Car

Even the most beautiful engine sound can be annoying and stressful when you hear it too loudly or for too long. Sound deadening material makes...
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Why do Automakers Invest in Racing?

Audi and Maserati are the latest companies to announce upcoming participation in racing. The relationship between urban and competition cars is deeper than you think...
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The Future of Luxury is Bespoke

Cadillac wants to recover the prestige of yore. Now that rivals have caught up, it has gone straight to the latest trend: customizing luxury cars...
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Out With The Traditional Car Dealership

Maserati is the latest automaker to reinvent the concept of car stores. New branch in Milan, Italy features new and traditional elements to offer customers an emotional experience

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Black Series For Cars Are All The Rage

Car marketing has been dominated by one particular color. What exactly makes it so interesting?

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