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SEAT

The very first Spanish automaker was born to produce Fiat cars under license. It quickly grew especially in its home country, but that partnership ended in the 1980s. SEAT quickly went to the VW group afterwards and became its sporty, yet affordable, branch. However, the recent prosperity of Cupra, its upscale brand, is raising eyebrows. We can expect SEAT to become a mobility division focused on electric motorcycles and quadricycles over the next few years.

Vision

Cupra Is a Butterfly Coming Out of the SEAT Cocoon

Spanish brand is thriving thanks to its electric performance wrapped in sensual design. However, that is happening at the expense of the survival of Cupra’s parent brand, SEAT

Collab Zeitgeist

Ford and VW: Will the Third Time Be the Charm?

Automakers have already collaborated twice, in different contexts, but neither truly prospered. Now that Ford and VW are giving it another try, do you think...
  • Categories
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  • Welcome!
  • Design
    • Art Cars
    • Badge Engineering
    • Car Facelift
    • Car Names
    • Halo Cars
  • History
    • Auction Cars
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    • Opera Window
    • Pioneer Cars
    • Pop-up Headlights
  • Tech
    • Car Wheels
    • Horsepower
    • Modular Platform
    • NVH
    • Rotary Engine
    • Traction
  • Vision
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    • Concept Cars
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    • Electromod
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