What’s the Deal with Dealer Markups?
Post-pandemic era made demand for cars grow faster than the industry can supply. Such event has led to outraging dealer markups, but there is a...
Top 10 Cars With Long Generations
You know how the industry is updating cars more and more frequently? These car generations are the opposite: let's go back in time and revisit...
Automakers and Brands Are Like a Dog with a Bone
Brand umbrellas seem to be the next corporate trend in the car industry. It looks interesting on paper, but it is hard to envision it thriving as much as companies are expecting
Engine Downsizing From Two Points of View
BMW M2 and Jeep Wagoneer have made the news because of their 3.0L I6 engines. However, their makers have opposite opinions regarding the strategy of engine downsizing
Car People: Lee Iacocca Was Lightning That Stroke Twice
Italian descendant used his talent for marketing twice. Lee Iacocca created projects that would save both Ford and Chrysler from financial trouble when they needed...
Timing Is Perfect for Stellantis’ Midsize Pickup
Heated market in the Americas, electrification on the rise, alternative models getting old… Hard to think of a better moment for Dodge or RAM to make a new compact pickup
Avenger EV Is an Ode to Chrysler’s Badge Engineering Heyday
Baby Jeep Avenger comes with all-new size, powertrain, and logistics. However, it uses a name which has been around in other brands of its parent company
There Are Too Many SUVs On The Market
Confusion between Wagoneer and Grand Wagoneer shows that having so many SUVs to choose from demands extra attention from buyers
Jeep Brand Needs a Naming Strategy to Match its Ambition
Latest Commander and Grand Cherokee show that the SUV maker is adapting to the market to remain one of its references