Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
The Joy of Reading Coffee Table Books
This format is popular in all fields of art and design. Now that it has made its way to car design as well, it is...
USA Laws and Car Design: An Eternal Fight
Even though all countries impose specific standards, the US has always been a special case. Check out US-spec requirements that have caused headaches in many automakers
Opera Windows Went from Utility to Style
After an initial use on horse-drawn carriages, opera windows became a charming design trend in the 1950s… until reaching saturation in the late 1970s
Soundproofing Does Wonders to Your Car
Even the most beautiful engine sound can be annoying and stressful when you hear it too loudly or for too long. Sound deadening material makes...
Car People: Lee Iacocca Was Lightning That Stroke Twice
Italian descendant used his talent for marketing twice. Lee Iacocca created projects that would save both Ford and Chrysler from financial trouble when they needed...
There Are Too Many SUVs On The Market
Confusion between Wagoneer and Grand Wagoneer shows that having so many SUVs to choose from demands extra attention from buyers
Renault Oroch Has Taken a Style Item from the 1950s
Some weeks ago, Renault facelifted the Oroch to mimic the new Duster despite being a full generation older. The SUV had a mainly evolutionary makeover,...