The Econobox Car May Get a New Life in Brazil
Brazilian government is toying with an old idea to wring local automakers out of a recession. However, history says that the econobox car is more helpful said than done
Ford and VW: Will the Third Time Be the Charm?
Automakers have already collaborated twice, in different contexts, but neither truly prospered. Now that Ford and VW are giving it another try, do you think...
Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
Guinness Record is Škoda’s Latest Move Towards a New Image
Škoda Enyaq vRS drifting on a frozen Swedish lake is one of several stunts that aim to give the thriving Czech brand a unique image in the VW Group
The Fate of The Dedicated EV
In the 2000s, making electric powertrain an isolated product seemed the rational move. Now that it is firming itself in the market, what should be done with dedicated electric cars?
USA Laws and Car Design: An Eternal Fight
Even though all countries impose specific standards, the US has always been a special case. Check out US-spec requirements that have caused headaches in many automakers
What’s the Deal with Dealer Markups?
Post-pandemic era made demand for cars grow faster than the industry can supply. Such event has led to outraging dealer markups, but there is a...
When It’s Time to Say Goodbye
Taking a car off the market is always a sad moment. However, there are times when a last edition is just the type of ceremony it deserves
Automakers are Missing Out on Lineup Ads
Advertising the entire line, instead of a single model, used to be common in the car industry. It is hard to think of a valid reason not to bring this marketing tool back
Brazilian VW Polo Gets Part of a Partial Redesign
Hatchback brings only part of the European facelift and loses some of its original content to become cheaper. Will the VW Polo become more competitive or lose its prestige?