Volvo

The Swedish brand has built a strong reputation based on prioritizing safety. However, it spent most of its time neglecting design, which led to very boxy cars and mixed feedback. Once it started to invest in that, backed by Geely’s aid, it saw a strong sales boost. These days, Volvo is adding a pursuit for electrification: it is reinventing its entire line with electric equivalents of its top-selling models such as the XC90 SUV.