The Joy of Reading Coffee Table Books
This format is popular in all fields of art and design. Now that it has made its way to car design as well, it is...
Best Gifts for F1 fans
Check out our top picks in terms of F1 gifts for that person in your life who is passionate about Formula One Audi F1 concept...
Lancia Is Coming Back, Yay! But first… What is Lancia?
After spending the past decade just a little above dormant, Lancia is finally on the way of reshaping itself. It is a great moment to stop and collect what we know about it
Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
The Fate of The Dedicated EV
In the 2000s, making electric powertrain an isolated product seemed the rational move. Now that it is firming itself in the market, what should be done with dedicated electric cars?
Robert Opron Embodied The Ingenuity of French Car Design
Late French designer did wonders at several automakers, especially Citroën. Check out a little bit of what Robert Opron did in his brilliant career Decades...
Top 10 Cars With Long Generations
You know how the industry is updating cars more and more frequently? These car generations are the opposite: let's go back in time and revisit...
Abarth Wants to Make a Name for Itself
Once a tiny tuner only enthusiasts knew, Abarth wants to become a true sporty division in Stellantis’ portfolio. It has made three almost simultaneous releases to prove that
Why do Automakers Invest in Racing?
Audi and Maserati are the latest companies to announce upcoming participation in racing. The relationship between urban and competition cars is deeper than you think...
With The VSS Concept, Fiat Created The Modular Platform
Architect Renzo Piano and I.de.A institute co-created the modular platform, an essential component of modern cars