Dodge Challenger Sales Are Catharsis for Car Enthusiasts
In times when everyone is pursuing efficiency in an almost obsessive way, the Dodge Challenger shows that the pleasure of driving is still important among car buyers
Opera Windows Went from Utility to Style
After an initial use on horse-drawn carriages, opera windows became a charming design trend in the 1950s… until reaching saturation in the late 1970s
When It’s Time to Say Goodbye
Taking a car off the market is always a sad moment. However, there are times when a last edition is just the type of ceremony it deserves
Why do Automakers Invest in Racing?
Audi and Maserati are the latest companies to announce upcoming participation in racing. The relationship between urban and competition cars is deeper than you think...
Car People: Lee Iacocca Was Lightning That Stroke Twice
Italian descendant used his talent for marketing twice. Lee Iacocca created projects that would save both Ford and Chrysler from financial trouble when they needed...
Same Name, Different Cars
Even though our society has hundreds of languages and each one has a virtually infinite number of words, the car industry cannot help but coincide on some naming choices
Timing Is Perfect for Stellantis’ Midsize Pickup
Heated market in the Americas, electrification on the rise, alternative models getting old… Hard to think of a better moment for Dodge or RAM to make a new compact pickup
Automakers are Missing Out on Lineup Ads
Advertising the entire line, instead of a single model, used to be common in the car industry. It is hard to think of a valid reason not to bring this marketing tool back
Why Are Limited Editions So Popular?
Some of them come from unique partnerships, others celebrate special events… and others exist just because. Either way, limited editions are all the rage in the car world!
Car Comparisons Will Become Much More Thrilling
All-new Ford Mustang brings old-school V8 power while most of the market is going electric. The pony car segment will have some interesting differences from now on