Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
Cool Colors for Cars Are Coming Back
GM director Jennifer Widrick has recently verbalized an emerging trend. Diverse car painting colors are finally coming back to the market after so many years of austerity
Dodge Charger Gets New Fans Thanks to Fast & Furious and Lego
One of the stars in the action movie franchise is the 1970 Dodge Charger. Now that Fast X is about to come, it is time...
USA Laws and Car Design: An Eternal Fight
Even though all countries impose specific standards, the US has always been a special case. Check out US-spec requirements that have caused headaches in many automakers
Dodge Challenger Sales Are Catharsis for Car Enthusiasts
In times when everyone is pursuing efficiency in an almost obsessive way, the Dodge Challenger shows that the pleasure of driving is still important among car buyers
Opera Windows Went from Utility to Style
After an initial use on horse-drawn carriages, opera windows became a charming design trend in the 1950s… until reaching saturation in the late 1970s
When It’s Time to Say Goodbye
Taking a car off the market is always a sad moment. However, there are times when a last edition is just the type of ceremony it deserves
Why do Automakers Invest in Racing?
Audi and Maserati are the latest companies to announce upcoming participation in racing. The relationship between urban and competition cars is deeper than you think...
Car People: Lee Iacocca Was Lightning That Stroke Twice
Italian descendant used his talent for marketing twice. Lee Iacocca created projects that would save both Ford and Chrysler from financial trouble when they needed...
Same Name, Different Cars
Even though our society has hundreds of languages and each one has a virtually infinite number of words, the car industry cannot help but coincide on some naming choices