Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
GM director Jennifer Widrick has recently verbalized an emerging trend. Diverse car painting colors are finally coming back to the market after so many years of austerity
Even though all countries impose specific standards, the US has always been a special case. Check out US-spec requirements that have caused headaches in many automakers
In times when everyone is pursuing efficiency in an almost obsessive way, the Dodge Challenger shows that the pleasure of driving is still important among car buyers
After an initial use on horse-drawn carriages, opera windows became a charming design trend in the 1950s… until reaching saturation in the late 1970s
Taking a car off the market is always a sad moment. However, there are times when a last edition is just the type of ceremony it deserves
Even though our society has hundreds of languages and each one has a virtually infinite number of words, the car industry cannot help but coincide on some naming choices