The Econobox Car May Get a New Life in Brazil
Brazilian government is toying with an old idea to wring local automakers out of a recession. However, history says that the econobox car is more helpful said than done
Truck Bed Tents – 2023 Top Picks
We all find camping nice, but let's be honest: it can be uncomfortable. Truck bed tents are a great way to sleep better and fully...
What is an SUV?
This body style has dominated the industry over the past few years. While we have all heard of it, seeing so many models makes it hard to understand what exactly an SUV is
Ford and VW: Will the Third Time Be the Charm?
Automakers have already collaborated twice, in different contexts, but neither truly prospered. Now that Ford and VW are giving it another try, do you think...
Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
The Fate of The Dedicated EV
In the 2000s, making electric powertrain an isolated product seemed the rational move. Now that it is firming itself in the market, what should be done with dedicated electric cars?
The Joy of Reading Coffee Table Books
This format is popular in all fields of art and design. Now that it has made its way to car design as well, it is...
What We Can Learn From Ford Motor Company Marketing Strategies
Ford is a name synonymous with both transportation and success. Not only was this industrial giant the catalyst for the development and production of mass...
USA Laws and Car Design: An Eternal Fight
Even though all countries impose specific standards, the US has always been a special case. Check out US-spec requirements that have caused headaches in many automakers
What’s the Deal with Dealer Markups?
Post-pandemic era made demand for cars grow faster than the industry can supply. Such event has led to outraging dealer markups, but there is a...