Ford Supervan is One of the Craziest Projects Ever
Originally named Ford Transit Supervan, this promotional car is at its fourth iteration. Now using electric powertrain, it will compete at the Pikes Peak International Hill Climb
The Econobox Car May Get a New Life in Brazil
Brazilian government is toying with an old idea to wring local automakers out of a recession. However, history says that the econobox car is more helpful said than done
What is an SUV?
This body style has dominated the industry over the past few years. While we have all heard of it, seeing so many models makes it hard to understand what exactly an SUV is
Ford and VW: Will the Third Time Be the Charm?
Automakers have already collaborated twice, in different contexts, but neither truly prospered. Now that Ford and VW are giving it another try, do you think it will be different?
Decoy Effect Is Not Exclusive of Restaurant Menus
Also named asymmetrical domination, that is a marketing strategy designed that induces us to buy more expensive products. Automakers have been using it more than ever
The Fate of The Dedicated EV
In the 2000s, making electric powertrain an isolated product seemed the rational move. Now that it is firming itself in the market, what should be done with dedicated electric cars?
What We Can Learn From Ford Motor Company Marketing Strategies
Ford is a name synonymous with both transportation and success. Not only was this industrial giant the catalyst for the development and production of mass...
USA Laws and Car Design: An Eternal Fight
Even though all countries impose specific standards, the US has always been a special case. Check out US-spec requirements that have caused headaches in many automakers
What’s the Deal with Dealer Markups?
Post-pandemic era made demand for cars grow faster than the industry can supply. Such event has led to outraging dealer markups, but there is a...
Top 10 Cars With Long Generations
You know how the industry is updating cars more and more frequently? These car generations are the opposite: let's go back in time and revisit...
Dodge Challenger Sales Are Catharsis for Car Enthusiasts
In times when everyone is pursuing efficiency in an almost obsessive way, the Dodge Challenger shows that the pleasure of driving is still important among car buyers
One-Pedal Driving Is Not as Simple as It Sounds
Electric cars are using regenerative brakes to make things easier for you. Here, we are going to explain the one pedal driving trend along with its pros and cons
Opera Windows Went from Utility to Style
After an initial use on horse-drawn carriages, opera windows became a charming design trend in the 1950s… until reaching saturation in the late 1970s
Automakers and Brands Are Like a Dog with a Bone
Brand umbrellas seem to be the next corporate trend in the car industry. It looks interesting on paper, but it is hard to envision it thriving as much as companies are expecting
Soundproofing Does Wonders to Your Car
Even the most beautiful engine sound can be annoying and stressful when you hear it too loudly or for too long. Sound deadening material makes...
When It’s Time to Say Goodbye
Taking a car off the market is always a sad moment. However, there are times when a last edition is just the type of ceremony it deserves
Fox Body Mustang Was Success in Three Acts
The first-ever unit, which was turned into a pace car, has gone on auction. It is a perfect opportunity for us to revisit the Mustang Fox body and its importance to Ford
Car People: Lee Iacocca Was Lightning That Stroke Twice
Italian descendant used his talent for marketing twice. Lee Iacocca created projects that would save both Ford and Chrysler from financial trouble when they needed...
Automakers are Missing Out on Lineup Ads
Advertising the entire line, instead of a single model, used to be common in the car industry. It is hard to think of a valid reason not to bring this marketing tool back
Car Comparisons Will Become Much More Thrilling
All-new Ford Mustang brings old-school V8 power while most of the market is going electric. The pony car segment will have some interesting differences from now on
Between a Rock and a Hard Place
Much is said about electrification killing compact vans in the USA. The truth, however, is that they have another, way older enemy: the chicken tax
How to Make a Ford Escort Sell For $850,000?
Special order 1985 RS Turbo first went to Diana, Princess of Wales as a gift from Prince Charles. Last week, it traded hands from a private collection at a British auction
Do Forza Horizon 5 Locations Exist in Real Life?
Open-world car game has its latest edition set in Mexico. While FH5’s graphics are definitely stunning, are the location depictions accurate? Let’s give them a look
American Way at its Finest: The Best 1970s Station Wagons
If you are tired of seeing news about SUVs, we invite you to go the other way around. Check out our list of the best station wagons available in the USA in the 1970s!
Ford’s Initiative in Reverse Logistics Is a Win-Win
Automaker has restricted purchase options for its EVs to better handle their batteries. How can that reverse logistics be beneficial?
There Are Too Many SUVs On The Market
Confusion between Wagoneer and Grand Wagoneer shows that having so many SUVs to choose from demands extra attention from buyers
Merkur Was Ford’s Transatlantic Blunder
In the 1980s, Merkur XR4Ti and Scorpio were created as an easy solution to fight European cars in the US. It definitely did not work out
Best Homologation Cars by Decade
If you have already read our article on homologation cars, now is the time to check some of the best examples ever produced
Wheel Spacers 101: Explanation Guide
Car tuning requires deep knowledge to be done right. If you are interested in upgrading your car, wheel spacers are an item you most definitely will need at some point
The Rise and Fall of the Ford EcoSport
Compact SUV was segment founder, regional success, global venture, and ugly duckling in only twenty years
Station Wagons Might Not Be Dead, Only Adapted
Renewed Toyota Sequoia and its direct rivals are officially SUVs. In practice, they show the same qualities that used to make station wagons popular
If You Can’t Beat Them, Inspire Yourself in Them
Citroën and Ford have just released models which may set the direction which station wagons so badly needed to survive