Guinness Record is Škoda’s Latest Move Towards a New Image
Škoda Enyaq vRS drifting on a frozen Swedish lake is one of several stunts that aim to give the thriving Czech brand a unique image in the VW Group
Škoda
The Czech automaker spent many years in a financial limbo, making cheap cars with low quality that used to be fodder for jokes. Volkswagen gradually acquired stakes until making it a wholly owned subsidiary in 2000. That led Škoda to a full line of high-quality models and the subsequent improvement of its image. Nowadays, it focuses on rational customers while VW cars are targeting a somewhat premium audience.